Increasing Sales with Restaurant Promotions
If you’re in the restaurant business, you probably already know that good food and good service are only part of the equation for success. In order to get your customers to come taste what you have to offer, first you have to get them through the door. Our Restaurant Manager POS software offers a number of ways for you to increase sales with promotions.
Perhaps you’ve considered offering a restaurant loyalty program for your customers, complete with rewards, but you simply don’t know where to start. We make that process easy for you!
With Restaurant Manager POS software, we can capture your guests’ email addresses when they pay the check through an opt-in Loyalty Program. This enables you to use the email to contact guests and make them aware of special promotions. Because the program is optional, there is no worry about “cold marketing” to people who aren’t interested in hearing from you. Additionally, you can keep track of the birthdays and anniversaries of your Loyalty Program members so that you can offer a special treat on their day, such as a discounted meal or a free dessert.
The software also allows you to track points that customers earn during their visits, and allows them — via a unique code and awards account number — to view their current point balance, the awards that are available to them, and even how many more points they need in order to earn future rewards. Studies show that customers who are close to unlocking a loyalty reward spend 39 percent more — which is a win-win for both the customer and your business.
Social Media and Beyond
According to statistics provided by Business 2 Community, 90 percent of individuals between the ages of 18-29 use social media, and a third of millennials state that social media is their preferred way to communicate with businesses. This trend is unlikely to change as this demographic grows older, which means you’d be wise to reach out to your customers and potential customers through social media.
Our software provides build in social media integration, which means you can easily update your restaurant’s Facebook, Twitter, and Instagram accounts with information about promotions and the loyalty program. You can also communicate with your followers about daily specials or upcoming events.
Beyond social media, the Restaurant Manager allows you to gain immediate communication with your followers via text message or email.
All of the Information in One Place, Wherever You Are
Let’s face it: life is busy. It’s extremely busy for the owners and managers of restaurants. The loyalty module integrates with your Restaurant Manager POS so that you have the information you need about your promotions included in the same software that tracks your sales, credit card processing, employee hours, financials, comparative reports and more. The latest mobile technology enables this software to operate seamlessly, whether you’re working from multiple locations, or even if you’re working from home or on vacation.
Your Loyalty Program should fit your business, instead of being one-size-fits-all. With Restaurant Manager POS, you have the ability to set your own dollars-to-points exchange, points milestones, and you can even incentivize loyalty sign ups further by offering bonuses available when customers opt-in.
ProTouch Systems provides expert consultation, setup, programming, on-site installation services, and live technical support any time of the day or night to restaurants located on the Hawaiian Islands. Just as you want your guests to be satisfied, life-long customers of yours, we want you to be a satisfied, life-long customer to us. Contact us today for more information about the Restaurant Manager POS software, complete with the Loyalty Program module.