Restaurants have come a long way from paper menus, reservations on sticky notes, and waiting for the paper bill to come. The modern customer is looking for faster checkouts, easy ordering options, and a seamless payment process. That’s why you need a state-of-the-art restaurant POS system. With Shift4’s SkyTab POS, the sky’s the limit for your restaurant and business.
In this article, we’ll go through seven revolutionary ways that a POS system can make your restaurant profitable!
Mobile ordering and pay-at-the-table.
Grow your business with SkyTab, our complete mobile ordering, and payment solution. With SkyTab, you have everything you need to accept payments at the table, at the curb for takeout, or while delivering food. SkyTab enables servers to quickly place orders, handle payments, flip more tables, have happier customers, and earn more tips. As a result, your operations will function more smoothly, simply, and precisely.
Marketing tools and loyalty programs.
Increase customer retention through loyalty programs and rewards programs. One of the most important things you can do for your customers is to keep them coming back by offering rewards programs or loyalty programs. These programs encourage customers to visit more often and increase their spending so that they can earn points toward free meals or other discounts on merchandise. Also, create targeted email marketing campaigns that offer specials based on the time of day or day of the week, plus send SMS text messages directly to your customers’ mobile phones.
Since 2014, online food ordering has increased 300 percent faster than dine-in and currently makes up about 40% of all restaurant sales. Customers expect restaurants to provide the convenience of online ordering. Online menu browsing makes it possible for customers to order on their own schedule, which results in more accurate orders and higher-order values. Our online ordering platform is simple to set up and integrated with your point of sale, allowing you to take orders right away. With this approach, you can keep your online ordering in-house and avoid using a middleman and their extra fees. To reach more clients and increase your revenue, use online ordering.
Skip the old-fashioned paper reservation book and go digital with our booking software that integrates with our POS system to let customers make reservations. Hostesses can optimize the seating plan and get a better sense of wait times thanks to the reservation system. Knowing whether guests are celebrating or have food allergies gives servers the information they need to provide superior service. Overall, a reservation system helps managers and employees be better prepared for their shifts.
Reporting, analytics, and business intelligence.
Real-time reporting systems enable managers to optimize restaurant operations by learning about peak restaurant hours, the most popular menu items, employee efficiency, and more. These solutions also provide rapid reports on sales statistics, labor expenses, inventory levels, and other information. With Lighthouse, you can make intelligent, data-driven decisions and put actionable information at your fingertips.
QR code ordering and payments.
QR codes are gaining popularity in the restaurant industry because they allow customers to have control over ordering and paying without having to wait at the cashier station or for a waitress. The technology is simple: the customer scans a barcode on the screen with their phone to order, pay and receive their food. The benefits are many for customers — a speedy ordering process and secure contactless payments. While restaurants benefit from reduced labor expenses and a rise in tips because of happy customers.
Social media and online reputation management.
Social media is a powerful marketing strategy for your restaurant. A whopping 99% of Millenials and Gen Z are more likely to choose a restaurant based on social media and online reviews. Streamline tasks such as scheduling posts, tracking the performance of your content, and managing all your social media accounts in one place with Shift4’s POS. Even replying to consumers’ reviews on various review websites can be done on this one platform. Managing social media and reputation can help restaurants reduce acquisition expenses. It’s an opportunity to connect with customers and attract more guests to your restaurant.
All these features are only the tip of the iceberg when it comes to managing your restaurant with Shift4. Contact us if you’re ready to transform your business with the all-in-one restaurant platform.